Tourism Costa del Sol

Tourism Costa del Sol

In the first half of this year Tourism Costa del Sol has taken part in the organization of different press trips, which were represented by prestigious national and international media which value a lot the brand “Costa del Sol” and its tourism potential of more than 20 countries. This fact is based on dates which were provided by Spanish offices worldwide which work together with this important promotional activities.

Medias from 20 different countries like France, Spain, Norway, Italy, Estonia, Germany, Ireland, Ecuador, Chile, Argentina, Sweden, Denmark, the Netherlands, Canada, Japan, USA, Belgium and Poland, among others has visited the region in the first six month of this year.

These press trips count with the collaboration of the Spanish tourist offices, town halls and the Ministry of Tourism of the “Junta de Andalucía”. They decided to visit different locations especially the capital, but also towns like Ronda, Marbella, Antequera, Nerja, Fuengirola, Frigiliana, Benalmadena, Casares and Benahavis, among others.

The managing Director Artur Bernals said that these promotional activities are an important help for the brand “Costa del Sol”, which is especially satisfying because of its transmission which has exit through informatics pieces of great quality and because of the return which provide these pieces.

That`s why Bernal had insisted that for intensifying the promotional activities of the Costa del Sol it is very important to obtain a widespreaded presence in the national and international media. This presence should be positive and give answer to the most important opinion of the world.

Last year they broke participation records with surprising results having in mind the realized investment in the attention to the different medias of communication and the calculation of the advertising repercussion which would suppose the different yet published reports and these which will be published as a consequence of the mentioned press trip.

These press trips, tells Mr. Bernal, becomes to an important tool for selling Malaga and the Costa del Sol as a prestigious frontline media of communication in their origin countries. These media activities, which letting professionals all over the world knowing more about the destiny Costa del Sol, can be realized thanks to the responsibility of fabriactors of the tourism sector of the Costa del Sol. Without their help these activity couldn´t be  realizable.

The press trips show an overview of the offer of the Costa del Sol and the potency of the touristic segments to push the demand. Lots of the trips are about segments like vacation and leisure, luxury, culture and VITA  among others keeping the way to work of segmentation and specialization which the company has been working with for three years.

The way of the King

The big advertising of activity tourism in this year 2015, the Way of the King, has been one of the protagonists and interested a lot of visitors and medias of communication all over the world since its opening.

This 8 kilometers long way, located between Alora, Ardales and Antequera was visited by media of all kinds of information and was also promoted by the large number of websites (communication media, tour operators, travel agents, etc.) which published the opening of this attraction although they could not see it personally.

Costa del Sol Tourisme

Costa del Sol Tourisme

The amount of british travelers who stay in hotels have risen 7 % in the last six month.

18 cities of the United Kingdom have connection with our destination, which work together with some companies.

On the 24th of July Tourism Costa del Sol finished its promotional tour in the United Kingdom to push up the tourism of congresses and meetings with the visit to M%IT Agency Challenge which took place in the neighborhood of Teddington (London).

This professional meeting between providers and agencies with the authority to make decision of the UK includes an intensive network program in which the relationship between different activities have been promoted since the first time.

This year 25 of the principal british buyers of the segment of MICE (Meetings, Incentives, Conferences and Exhibitions) participated in this appointment, and the event has counted with the participation of providers from all over the world among them the Costa del Sol, but limited to max 20 destinations.

The following buyers were represented: BI WORLDWIDE, Bluehat Group, Capita Travel and Events, CCD Global Events Ltd, Conference Contacts, Five Hats, Grass Roots Group, Group Seven Events, Havas People, Inception Events, Luxurist Events, MD Events, Planet Pursuits, Quantum Events London, Story Events, The Turner Agency o Venue Search London.

The managing Director of Tourism Costa del Sol, Arturo Bernal, has valued positively this act, especially to intensify and this market, which is the main foreign transmitter for the Costa del Sol, which enjoys an extraordinary health.

That´s why we have to foreground these great dates concerning the british tourists of the last months. Bernal is talking about the travelers, who stay in hotels in the region of Málaga from January until June and he has informed that “the amount of british travelers who stay in hotels between January and june 2015 has risen more than 7 % comparison with the same period the year before (110.179 in the year 2015 compared with 95.446 in the year 2014).

These good figures you can see as well in the amount of overnight stays of british travelers, which is an increase of 8,22 % compared with the same period the year before). Until june 2015 1.061.466 british travelers arrived at the airport, which means an increase of 0,54 % compared with the first six month of 2014, most of them from the airports Londres, Manchester, Nottingham, Bristol, Glasgow and Birmingham.